Advertising Age ranks Wunderman as the #1 digital and #1 CRM agency in the world. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer in always-on conversations to propel growth. Our clients include Coca-Cola, Ford, Levi's, Microsoft, Nokia and Pringles.
To grow, brands must understand, engage and build long-term relationships with the whole consumer in their multiple roles and diverse situations, and through all the company’s diverse content from all departments and functions. We deliver local relevance and effectiveness through a global network and on a global platform that enables cost-savings, brand consistency, responsiveness and speed to market.
Loyalty or fealty? June 4, 2012 Many brands have a backwards approach to their loyalty program. Brands should not think of loyalty programs as rewarding customers for being loyal, but rather as being loyal to customers who reward the brand with continued patronage.