Bose Names WPP Group as Global Agency
Audio electronics company Bose has selected WPP as its global agency partner across creative, media, localisation, production and digital marketing. The business will be handled by a custom-built team of WPP agencies, including Wunderman, Grey Group, Hogarth Worldwide and MediaCom.
“Our business has grown in every market we serve and every category we’re in,” said Nicola Emsley, Bose’s head of global marketing. “WPP had the best understanding of our brand, with the best network, talent and vision to help us.”