Future-Ready or Fail: A New Wunderman Study on Solutions for Digital Readiness
It's a time where, as marketers, we don’t need a crystal ball, or a sign from the stars to predict the future. We can prepare for it. A year where we can be less reactive to change, and start inciting it.
The tech renaissance is here; 74% of businesses are armed with more innovative marketing systems and digital solutions than ever before. Yet, a recent Wunderman study has revealed that 7 in 10 businesses struggle to achieve digital readiness.
The survey - completed by 250 senior executives from global businesses – found that being connected isn’t the same as connecting the dots. Data, creative, and technology remain disconnected.
Still we work in silos.
Still we sacrifice long-term gains for short-term goals.
Wunderman’s global CMO Jamie Gutfreund explains, "it's clear that a lot of clients were overwhelmed with the broad variety of capabilities that you need to actually be successful.”
So, where to start? The solution is Future Ready, a call to action with five actionable steps toward unlocking the full value of digital investments.
“Technology has gifted us with new ways of thinking. New opportunities. New strategies,” says Wunderman ANZ CEO Hurol Inan. “Identifying these solutions is only the start. Having the people capability and operating models in place is vital in the face of industry disruption.”
For 2018, Wunderman-Bienalto’s growth is firmly focused on people. “We’ve hired the brightest young minds in emerging fields through our ongoing university partnerships,” Inan said, “as well as accomplished senior hires.”
Wunderman-Bienalto’s promise to continue being people-first introduces a new operating model, with the adoption of an agile, scalable way of working. Moving to a truly team-based philosophy ensures a faster, customer-centric response to the rapidly changing digital landscape, and truly taps the reservoir of resources in our global network.
This is a time of opportunity. We are empowered with the tools, technology, and people to not merely sell products and services but to improve lives. These new horizons are something to face, not fear.
After all, we’re future ready. Are you?
Read the full Future Ready Report