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Wunderman - Bienalto

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Memory: The Powerful Tool for Customer Relationships

In today’s crowded commerce landscape, there’s only one way to stand out: make your customers feel wanted. Market research shows that today, 87% of consumers measure all brand names against a select few, regardless of industry category. To be blunt, average is no longer an option. Leading brands like Amazon and Apple have set a new standard for attentive and thoughtful customer care, and companies striving for success today must meet the benchmark, then exceed it.

 

Read the full article from Yannis Kotziagkiaouridis, Wunderman’s Global Chief Analytics Officer, here