- Press Release
Wunderman-Bienalto bank on success
Online money school snags two Gold & a Silver at 2016 MIDAS Awards
New York & Sydney, January 2017.
In a win that adds significant lustre to Wunderman’s already bankable reputation, Wunderman-Bienalto Australia snagged an impressive haul of precious metal at MIDAS 2016, the world’s leading awards show for financial advertising.
Scooping 2 Golds and a Silver for ‘Ed’, the money school of light relief, the awards are a recognition of creative excellence in financial advertising. As an added dividend, MIDAS ranked the Wunderman network at number 4 and placed client ME Bank, as a top 10 brand within their latest MIDAS Report.
Created to crack the stress of financial anxiety, Ed was an anxiety-busting money school. Dry financial lessons were out. Piglets that punned and eggs with legs were in. All in all, 2 trained piglets, 7.5hrs of content and 300+ icons were painstakingly storyboarded into 30 money modules.
Says Anna Karena, Executive Creative Director, Wunderman-Bienalto Australia:
“Ed is a fusion of aesthetic wonderfulness and brazen silliness, designed to break down people’s “head-in-the-sand” approach to finance by drawing them in via anything but a lecture. Too many people live under an unspoken cloud of financial anxiety, so our idea was a money school of light relief – made possible by a bank with the guts to go nuts: ME.”
Earning a spot on the prestigious MIDAS Report solidifies an agency's place as a leader in financial advertising and marketing. The campaign also taught Wunderman-Bienalto a rich lesson in customer engagement. Richard Phillips, Director of Wunderman-Bienalto Australia explains:
“We test so many rational appeals and offers in financial services, but this work gave us a newly emotive and unexpected way to draw people in. That gave us a real advantage over other banks’ messages at the top of the funnel where the online customer journey begins.”