ME Bank were preparing to launch an online resource dedicated to educating Australia about money and banking. But the internet was awash with financial lessons. We needed to launch with something unexpected.
73% of Aussies live under a cloud of money anxiety, stressed by bills and expenses. Our insight? The cure for all kinds of anxiety is a few laughs. Introducing Ed, the online money school with a twist. Dry financial lessons were out. Eggs with legs, punning piglets and a colour palette inspired by bacon and eggs were in. All in all, 2 trained piglets, 7.5 hours of content and 300+ handcrafted icons were painstakingly storyboarded into 30, anxiety-busting, mirth-inducing money modules.
- 2,500+ unique visitors
- 4,000+ episode views
- 1,000+ viewing hours